January 21, 2021 Financing the Future Working Group Audio Recording Transcripts

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Peggy Atwell, Host: can call the order again to.

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Zachary Wasserman: call this meeting.

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Zachary Wasserman: Financing the future.

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Zachary Wasserman: committee of the bay conservation and development Commission is called to order.

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Peggy Atwell, Host: Am.

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Peggy Atwell, Host: I am here well.

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Peggy Atwell, Host: And i'm your host post today facilitator.

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Peggy Atwell, Host: So I am going to ask the.

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Peggy Atwell, Host: Commissioners for this meeting, if you would please, one by one state your name for the record.

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Larry Goldzband: let's start with.

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Zachary Wasserman: zach wasserman chair vc vc.

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Larry Goldzband: then go to the gym.

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Jim McGrath: If it'll let me this Jimmy graph Chair of the regional water quality control board PC PC alternate.

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Pat Showalter: And pack at show Walter BC DC Commissioner said it rolls appointee.

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Larry Goldzband: gen.

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Jennifer Lucchesi: I Jennifer lucchesi Executive Officer of the State lands Commission.

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Larry Goldzband: And that's, I think, who we have four Commissioners and alternatives.

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Zachary Wasserman: and welcome to everybody else.

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Zachary Wasserman: don't know what number.

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Zachary Wasserman: of meeting this is for this committee, but this committee is the third wave of our commission's efforts to address rising sea level in the day, the first being a sort of overall.

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Zachary Wasserman: group that arose as this one did from mission or working group to workshops to a 16 point plan, the second way was.

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Zachary Wasserman: Addressing.

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Zachary Wasserman: They fail and adaptation which resulted in two very important amendments to our.

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Zachary Wasserman: main plan, both for habitat they fill and for.

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Zachary Wasserman: social justice and environmental.

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Zachary Wasserman: i'm sorry environmental justice and social equity.

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Zachary Wasserman: This one looking at the various ways in which we can and must finance the work that will be necessary to preserve our natural and built environment.

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Zachary Wasserman: For the safety of our people from what is now inevitable in terms of rising sea level in the Bay, the fourth way of just to mention is on education that will have a meeting I believe next week.

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Two weeks two weeks.

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Zachary Wasserman: um.

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Zachary Wasserman: With that we go to item three, which is a presentation on Los Angeles measure w with voters approved and.

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Zachary Wasserman: Establishing a special tax bill parcells located in the La county flood control district covering the majority of the county.

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Zachary Wasserman: And description of how that occurred and what the funds are being used for and Leslie Johnson, I believe, is going to make this presentation at least started off.

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Larry Goldzband: Well, actually in before she does that sorry Lastly, I want to introduce three people I definitely want to introduce Leslie who will start speaking, who is a veteran consultants of resources issues and projects in California.

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Larry Goldzband: As well as shelly loose and katie are schlocky who are la residents and it was mark gold, combined with Warner chabot who encouraged all three of them to be able to make this presentation.

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Larry Goldzband: And I will say because katie may not say this publicly she is doing double duty as a mom as well as a panelist so if she disappears, we all know why and that candidly is more important, so, so we will now hand this off to Leslie for the presentation.

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Leslie Johnson: Thank you, and actually katie I was hoping, you could now that you are here to say a few words just to kick it off and then i'm going to get into the details of how measurable, you came about.

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Leslie Johnson: I really wouldn't have happened without katie so katie if you could say a few words about where this all started.

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Katy Yaroslavsky: Sure, and you may hear my son's soon kindergarten in the background sorry i'm.

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So.

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Katy Yaroslavsky: And that's generous of you Leslie to say that, but it was really a partnership between me and Leslie and a whole bunch of other people who spent.

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Katy Yaroslavsky: Years of our lives, working on this and.

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Katy Yaroslavsky: I think that the stars kind of aligned for us in La the timing just happened to work between the Ms for permit compliance feeling like a hammer on businesses heads and the city's heads brought them to the table in a way, they wouldn't otherwise have.

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Katy Yaroslavsky: We also had organized NGOs shelley's on the phone so she can speak to our water la which was really.

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Katy Yaroslavsky: A remarkable coming together of more than 100 Community based organizations Labor environmental public health groups and they really organize themselves in a way.

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Katy Yaroslavsky: That made this it possible for us to not have to worry about herding cats on the NGO side and they were strong partners once it went on to the ballot, and so I guess just to big picture, you know.

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Katy Yaroslavsky: It was really hard, even with everything falling into place, and I think that having.

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Katy Yaroslavsky: A really competent person who's done this before, in terms of funding measures like Leslie.

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Katy Yaroslavsky: And then having the political will at the Board of Supervisors was really important I ended up spending i'd say three quarters to more than 100% of my time working on this in the months and years leading up to it and so having that political will.

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Katy Yaroslavsky: is also really important and looking forward to the presentation and hopefully can stick around to answer any questions folks have.

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Leslie Johnson: Great thanks katie.

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Leslie Johnson: I am going to share my screen I have about 20 slides and i'm going to blast through them.

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Leslie Johnson: So I want to make sure we leave plenty of time for questions and also shelley will be following up to this overview presentation talk a little bit more about the coalition that katie mentioned.

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Leslie Johnson: So let me, I have not done a presentation on zoom I usually do them on teams, let me see if I can share my screen.

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Leslie Johnson: Okay, can you all see that.

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Leslie Johnson: Yes, yay okay so measure w I understand I had a conversation with Larry and.

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Leslie Johnson: And then, as you just introduced it, I mean you're interested in looking perhaps it a regional funding measures so well, this is going to be mostly about measure w i'm trying to.

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Leslie Johnson: make it a little more generic so you can hear about some of the approach that we use that I think would be transferable to the bay area I should introduce myself, I am a child in the Bay area i've lived in five of the nine counties.

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Leslie Johnson: over my lifetime never really very far from the bay.

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Leslie Johnson: very specifically, and I am a political and policy consultant I work, mostly on water for most of my life at the state level at the federal level.

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Leslie Johnson: And, and then been involved in a lot of public finance the statewide bond measures of local bond and then measure w and i'm currently working on a similar measure in.

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Leslie Johnson: So measure w.

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Leslie Johnson: What was it was, it is a special parcel tax two and a half cents per square foot of impervious surfaces, and I can get into later why we structured it that way.

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Leslie Johnson: It passed in November of 2018 with nearly 70% of the vote, I have to say way more than I had expected, it was a great outcome it generates $300 million per year, and it has no sunset so that's in perpetuity.

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Leslie Johnson: it's funds projects that that capture and treat storm water for water quality, water supply and other benefits it also funds programs for education job training and Community engagement.

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Leslie Johnson: So a little bit about the geography, so I want to give you a sense of the scale, I think probably most of you are familiar with roughly how they.

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Leslie Johnson: la county is, I think a lot of people conflate the city and county they think it's more like San Francisco, but it is made up actually 88 cities.

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Leslie Johnson: In 85 of them are within the flood control district, and the reason we use the flood control district is that they have that jurisdiction.

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Leslie Johnson: They did not at the time that we got started had have taxation authority so we had to create that and in 2017 he did legislation that gave the district.

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Leslie Johnson: The ability to lobby taxes, the flood control district does include 8085 cities, plus a very large area of unincorporated county roughly 10 million people 2700 square miles.

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Leslie Johnson: six major watersheds I know you can read this, but I think it's it's worth saying at the same time, it was 2.1 million land parcels.

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Leslie Johnson: It and that's relevant for a whole bunch of reasons.

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Leslie Johnson: context, so this is what we were dealing with at the time that this came up, and I think katie that the first board motion that we had on this was in 25th actually late 2015 so this had a long runway.

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Leslie Johnson: The drivers as katie mentioned clean water act Ms for permits were a huge driver, the region was looking at about or is looking at about $20 billion just for just for clean water act compliance.

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Leslie Johnson: prop 218 which perhaps many of you are familiar with is, you said that basically if you're not if you're not defined as a utility.

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Leslie Johnson: Under State law, then you have to go to a vote of the people are both landowners, in order to the levee fees or taxes there wasn't effort in 2012 that I was involved in gosh since 2009.

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Leslie Johnson: And it failed for a bunch of reasons we learned a lot of lessons and we applied those lessons in the later effort we started this effort right on the heels of and actually in the in the final time of the big drought that we had in California that lasted five almost six years.

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Leslie Johnson: The and also there was a huge and growing interest in region regional water resilience or water supply reliability, also a growing awareness and concerned about equity in the region.

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Leslie Johnson: And this last point is or my lead into the to the how this you know sort of more specifically how this came about.

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Leslie Johnson: At the time we were looking at this, a few cities were looking at doing their own efforts, raising their own fees or taxes, if that culver city.

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Leslie Johnson: right before we got started had raised a property feed it was about $99 for single family residence and then some other charges.

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Leslie Johnson: Most notably, the city of Los Angeles was on the verge of doing their own funding measure and the thing about that region, and I think that there's an analog in the Bay area is that.

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Leslie Johnson: la the city of La is much more likely to support a bond or tax or fi measure on the ballot than a lot of the rest of the county so la was thinking, if we go it alone, we know we can win our polling tells us, we can win.

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Leslie Johnson: But the mayor mayor garcetti and then also mayor Garcia of long beach really believed that this was an issue here.

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Leslie Johnson: Suddenly next slide that it was an issue that couldn't be dealt with city by city, this was a regional problem that needed a regional solution.

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Leslie Johnson: But I think that was that really showed a lot of leadership on their part, as they said they could have won easily throwing in with the county was was a risk, but they thought it was a risk worth taking.

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Leslie Johnson: So this is a map of the flight control district you can't see off off the list, but is this hard light or this perforated line at.

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Leslie Johnson: The top there is actually significantly more county above that it does not fall within the flight controllers.

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Leslie Johnson: And the reason that it doesn't is these it it's like neutral district incorporates the drainage is below that that all are managed by the flood control district, at least the flood management and stormwater functions are managed by them largely.

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Leslie Johnson: On the program I think again, this is, this is probably useful context for you all.

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Leslie Johnson: The through negotiations and discussions with all the cities, the stakeholders others the program was actually designed to be split.

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Leslie Johnson: into three parts so 40% by statute now goes to a municipal program, that is, that is allocated out to the cities and municipalities that an unincorporated county.

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Leslie Johnson: proportional to the amount that those cities, contribute to the tax, so they get back 40% of what they put in, with some.

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Leslie Johnson: A lot of detail a lot of nuance to that that we don't have time to get into 50% of it went to it goes to a regional Program.

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Leslie Johnson: That is nine watersheds Now I know I told you a minute ago that there are six watersheds actually hydrological watersheds.

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Leslie Johnson: The way this program broke down the watersheds was into nine and largely that was sort of a combination of hydrology and politics.

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Leslie Johnson: The nine watersheds were actually created in statute again, but through State legislation that said, if the money flows, it needs to flow this way because we have politically decided this is how we want it so it's you know cause I hydrological.

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Leslie Johnson: The these the 50% program is organized into governance entities that are called watershed areas.

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Leslie Johnson: was a watershed hurry a steering committee so it's going to those things that you start using the acronym and then you forget what it is, and they are tasked with looking to develop multi benefit projects in.

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Leslie Johnson: In each of these watersheds so they are not supposed to be looking at what works best for their city or their interest group it's really how do we approach these watersheds from a regional focus.

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Leslie Johnson: Another 10% of the funding goes into a program for the flood control district, and then that is further split out into education programs for K through 12 public education and look local workforce workforce and job training.

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Leslie Johnson: um you know what i'm missing a slide here but anyway we'll cover most of it, so the key conditions for success, as I said a lot of this was learned in our first attempt back in 2012.

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Leslie Johnson: But I can talk about failures, maybe some other time we're going to talk about the conditions for success today.

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Leslie Johnson: The one of the most important things, especially for launching this effort was that we had support of the elected officials.

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Leslie Johnson: So included katie's boss supervisor sheila kewl she really was the driver on this and mayor garcetti who's also pictured here Ellen lowenthal who's down in Congress, I mean there were several.

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Leslie Johnson: electives that were dedicated to it and also then dedicated their staff to it, which was enormously important, so that was we were able to launch with political support with elected official saying we want this.

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Leslie Johnson: and also the electives were able to commit resources personnel like katie money it's expensive to put something like this together.

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Leslie Johnson: And to sort of elevate it to create more awareness, you know the press covered the board motion, there was a lot more, I think, focus on this, given the priority that the elected put on it.

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Leslie Johnson: Proof of concept, this was really important because there were people who were skeptical that doing multi benefit projects could be effective.

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Leslie Johnson: That they didn't really understand the benefits that could be generated through a project that contributed to water supply water quality and created some enhancements.

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Leslie Johnson: For Community so being able to point to existing projects that had achieved that and then also identify some that were in the pipeline or they could be created.

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Leslie Johnson: Even it was just was just an artist's rendering at that time really helped people to understand it, and believe that it was meaningful and possible.

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Leslie Johnson: We relied very heavily on public opinion it's we needed to know what people thought and one of the things i'd like to talk about is that.

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Leslie Johnson: it's one thing to well you got sort of three layers of acceptability you need to know what your elected officials want you need to know what your core stakeholders want both to generate support and to understand where opposition might come from.

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Leslie Johnson: And then you need to know what the voters want and and they aren't necessarily the same thing.

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Leslie Johnson: Which is why i'm doing this public opinion research is so important it's you know you can't if you've designed just for stakeholder interests or elected official interest you may not have something high Gabriel.

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Leslie Johnson: there's.

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Leslie Johnson: katie's phase who's just I love him.

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Leslie Johnson: That you know you need to know all of these things because you're really catering to at least three different audiences when you get into the stakeholder arena, it can be, I mean for us it was literally hundreds of people and dozens of stakeholder groups, we spent a lot.

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Leslie Johnson: So I have segue into that our engagement and i'm going to focus on the word engagement, you can see, I haven't underlined there.

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Leslie Johnson: We had three layers of it, we have technical advisory committee that was made up of several different interest groups and cities and council's of government.

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Leslie Johnson: We had a group of what we called core stakeholders, which were the people who are most actively engaged, I mean they wanted to talk about it, they showed up at all the meetings they were subject matter experts.

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Leslie Johnson: They were people who didn't want to be taxed, I mean there was a whole there were a whole bunch of people who engage deeply.

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Leslie Johnson: On this, and then we also made a made a point of doing much broader stakeholder engagement trying to engage people who otherwise we're really interested or paying attention.

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Leslie Johnson: And the reason I underscore the word engagement is that a lot of these efforts, there are.

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Leslie Johnson: outreach efforts they're really talking at people you know you're informing people you're letting people know what you're doing, which is very different.

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Leslie Johnson: than engaging them and asking what they think and asking for their input into program design and the life, so I think that's a really important distinction and was frankly, one of the most important.

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Leslie Johnson: Differences between our 2012 effort and our 2018 shelly will speak to this later i'm a really critical part of this was having a.

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Leslie Johnson: remarkably well organized and broad coalition of support, I know I looked for another picture I know this picture looks more like a protest than a.

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Leslie Johnson: than a support coalition, but again shelly you can speak to that a little bit more, you know, while and then and then, very importantly, not only do we have a coalition support, but we really didn't have significant.

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Leslie Johnson: Especially with tax involved and other finance measures it's it's hard enough to get people to support taxing themselves it's even harder, if you have opposition, especially funded opposition, so a lot easier to say no than it is to say yes.

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Leslie Johnson: We invested an enormous amount of time and money and effort in public education and.

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Leslie Johnson: I know that some jurisdictions have been a little bit shy about that, because they don't want to cross the line.

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Leslie Johnson: into what looks like advocacy which look which government can't do they can't say vote yes on.

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Leslie Johnson: But they can educate, they can educate people about the problem about the solution about.

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Leslie Johnson: And then, especially if they put if there is a measure on the ballot, it is really the obligation of the government entity to explain to voters why they're being why they're actually asking them to tax themselves.

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Leslie Johnson: So we have again a very extensive public education we were on radio streaming TV we're on bus bus ends and bus shelters and.

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Leslie Johnson: mail, we really we covered it we had those really obnoxious are you seeing the rest of the wraparound ads on on newspaper if you're going online looking at your news feeds sometimes you see it on the all around whatever you're trying to read is something about our upside down umbrella.

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Leslie Johnson: themes, so this is again you're talking to Larry briefly yesterday and then hearing a little bit more today about the problem you're trying to solve.

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Leslie Johnson: You have sea level rise and some of the issues, there are really important and presenting now are a problem, and you know some of what you need to do to solve that problem.

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Leslie Johnson: However, sometimes the problem and solution or not, that interesting to the voters so going to the voters and saying we have compliance issues and we need to meet our team deals and and do, that is, they don't care.

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Leslie Johnson: it's like that's government's problem that's not my problem.

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Leslie Johnson: So problem and solution is one set of themes that is really important, and that we use, I mean people do want their water to be clean they do want.

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Leslie Johnson: More water, but really trying to describe what are the broader benefits What do people who aren't necessarily immediately impacted.

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Leslie Johnson: What do they care about so a lot of our education wasn't just about we have this problem we're trying to solve and here's how we're going to do it, but here's what's in it for you.

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Leslie Johnson: And I think that's that's really important to do, because I can imagine.

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Leslie Johnson: Well, just speculate here there's something like sea level rise if you're trying to protect.

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Leslie Johnson: Silicon Valley, you know, let them pay for it right, why should we, why should the public have to pay for it, why should the voters have to pay for it.

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Leslie Johnson: And you need to answer that question, and I know there have been a lot of local measures around the bay area where that has been done, both of these double themes of here's the problem, we need to solve and then here's what's in it for you.

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Leslie Johnson: Very different ones ones, positive and one is you know more more of a negative theme.

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Leslie Johnson: Timing is really critical and we found that out part of part of the failure in 2012 and the success in was one election, we were in.

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Leslie Johnson: Now, frankly, I if I had my way, we would have gone in a general general election, we actually wanted to go in 2016 but there were so many other measures on the ballot, that the supervisor want to go forward at that time.

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Leslie Johnson: You want to look at what's turnout, going to be what are what's the demographics, of the electorate at that time, what else is on the ballot.

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Leslie Johnson: What what else is going on in the world, you know we call kind of the Zeitgeist is you know, but right now I wouldn't recommend it.

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Leslie Johnson: We put something on your do that coven you've got the economy you've got I mean it's not a good environment to say hey yeah now why don't you, you know tax yourself some more.

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Leslie Johnson: So I wouldn't choose not to say something couldn't still pass I mean water and and increasingly things like climate resilience, are very important to popular and people get that.

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Leslie Johnson: So i'm going to summarize here the conditions for us, I went over these before but i'm going to even though you can read them i'm going to read them to you again the leadership of elected officials, I believe, is in critical element of success, especially as you first get started.

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Leslie Johnson: Having a regional entity with taxation authority, as I mentioned, we didn't have one but we created one in.

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Leslie Johnson: The flood control district, and then getting that authority legislatively getting a significant and adequate commitment of resources, both staff and money.

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Leslie Johnson: And it's I think it is so important to have the staff of these elected officials along for the ride and it's a it's a heavy lift as katie said she spent, I would say you spent about 150% of your time on this and then you have other responsibilities also.

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Leslie Johnson: Proof of concept I mentioned, you need to be able to say what we're asking you for money for is something that is, we know how to do and it's desirable and you want to do more of it on research based public opinion research based stakeholder engagement.

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Leslie Johnson: Building a broad coalition of support which is, in part, comes from engagement, I have to say our engagement efforts were such that even the people, even the the few cities.

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Leslie Johnson: And one of the business organizations that ended up opposing it were very soft opposition they didn't put any money into it and they thanked the county.

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Leslie Johnson: They said Thank you so much for spending time with us for listening to what we had to say we, at the end of the day we don't like it, but.

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Leslie Johnson: At least you know least you heard us out, I mean this was me to the point where they went to the final board meeting.

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Leslie Johnson: And you know voice their opposition and then, as they left they gave us hugs it was really it was very we've developed a real rapport and sense of community around this even though everyone didn't end up being 100%.

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Leslie Johnson: The public education again enormously important we showed our public opinion research showed us that people didn't necessarily understand the issues or care that much about them when we first asked them questions about whether they're willing to support that after the sort of.

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Leslie Johnson: replicating what a good education campaign would be at the end of our surveys, we we we moved people like 40% support to 80% before support if they understood.

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Leslie Johnson: What they would be paying for and then, as I mentioned timing timing was like comedy timing can be everything.

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Leslie Johnson: So that's it for my quick overview, as I told Larry yesterday My problem with something like this is isn't what to say it's how to how to.

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Leslie Johnson: cut it down because we could, I think katie and shelley and I could talk to you all day about this so shelley do you want to pick up from there and talk a little bit about everything else, and even even more of what I talked about it from from your perspective.

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Shelley Luce: Yes, thank you, I would love to and thanks for that really great overview.

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Shelley Luce: I actually love hearing that talk Leslie because it was such an amazing process and so difficult and such hard work and then ending up with a more than 69% of the vote just really rewarding for what we can do when we.

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Shelley Luce: When we we do it right and we do it well, which I think we did with measure w by we i'm talking about the coalition of environmental groups that work together.

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Shelley Luce: And the county and Leslie and her team and other consultants who are involved so it's a pretty good story and I like talking about it and i'm going to focus as Leslie said on the involvement of the stakeholder coalition.

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Shelley Luce: That I was part of I started working on this specific issue of a fee or let's say a dedicated funding source for stormwater in about 22,010 or 11 with la county and.

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Shelley Luce: I I now i'm with heal the bay at the time was with a different environmental group there are a few here in La county that.

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Shelley Luce: are just steeped in stormwater regulation we've been working on Ms for permits since before 2000 I don't know long time, so it was really natural for us to be working on that issue with the county and we were very much aware of needing to have a dedicated funding source.

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Shelley Luce: At that time there were other groups becoming involved, and these were environmental groups that were working on a range of connected issues from Community greening to.

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Shelley Luce: Drinking water to water supply climate resilience some Community based organizations, they may not have been as as familiar with you know, clean water, act.

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Shelley Luce: Through three de lis Ms for permits things like that, but they're very, very connected and we were we knew that we could craft, something that would support all of those issues, but we knew it would be difficult and, at that time.

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Shelley Luce: We were not able to get to a vote for a number of reasons or we're not able to get a measure on the ballot number of reasons, but what we did do was start.

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Shelley Luce: The different groups working on a path together much more effectively and one reason for that is because there was a long overdue recognition of the history of underinvestment in many of our communities, especially communities.

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Shelley Luce: Were residents were predominantly low income or non white and the reason we are having that recognition is because members of those communities were were speaking up and demanding that that be recognized and remedied.

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Shelley Luce: And so that really became a central focus for the coalition that then formed over the next few years between 2012 say and 2016 we really started working on this in earnest.

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Shelley Luce: And became a focal point of our organizing and Leslie mentioned that we were a very well organized coalition and that's in part because.

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Shelley Luce: We had a couple of focal points, one of them was equity, the other was the the main focal points of the measure, which were of course water quality and water supply.

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Shelley Luce: So it was a really great experience, and I will say, one of the outcomes of that has been the ongoing organization of that same coalition it's called our water la and we still meet.

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Shelley Luce: regularly, and we are very involved in the implementation of measure w in a number of other issues so it's been it's been a very strong organizing.

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Shelley Luce: body for us, for us, environmental groups here in La and I also I absolutely agree that the political leadership was critical that's really why we weren't able to move forward.

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Shelley Luce: In the prior rounds and it's really why, when I say when we really focused on in 2016 That was because she looked cool.

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Shelley Luce: made it a priority and then our other supervisors joined her, and that was what enabled us to really put the time into it, and then the investment of La county in the research.

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Shelley Luce: And in the the public research, the polling was also really critical for all of us, and how we move forward.

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Shelley Luce: I think that it was really important for the county to bring this coalition of environmental groups onto onto their side and to not to not be opposing this measure.

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Shelley Luce: Because we have huge credibility with the electorate here, and when we endorse a measure it does carry some meaning, and I say we collectively heal the bay represents probably 12 or 15,000 Members who might actually vote based on whether he'll the bay supports or not.

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Shelley Luce: And then combine that with the other environmental groups, and it can be significant so involving us from the beginning, very early on and then.

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Shelley Luce: Hearing our voices on that stakeholder committee were really, really critical to keeping our support and within my coalition our coalition our water la we.

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Shelley Luce: We were able to agree on some lines that we felt were kind of our lines in the sand and they were related to.

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Shelley Luce: The how projects would be selected what thresholds, they would have to meet for water quality and water supply and also related to some equity measures, especially.

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Shelley Luce: The percentage that had to be spent in what are labeled disadvantaged communities low income historically under invested communities, so that is a return of 110%.

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Shelley Luce: And that was a very big deal I don't think that had been done in the county before I don't know where that's been done before Leslie if you have.

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Shelley Luce: A Stat on that that'd be helpful, but it was really important for us, and it was it was a it was kind of a step for.

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Shelley Luce: Some of the more traditional environmental groups like heal the bay, who, as I mentioned we're very focused on storm water and water quality and clean water act, it was a big step for us to.

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Shelley Luce: To make that our line in the sand of very clearly an equity issue, and yet it wasn't a big step at all, because it makes perfect sense, and we were all ready to go there, so.

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Shelley Luce: go there, we did, and the county and other stakeholders eventually agreed on that as well, and I think that was a huge selling point.

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Shelley Luce: To constituents of heal the bay, but also these other community groups who are then able to go back to their communities and say Okay, this time for real this is going to benefit our communities, it also made it something that.

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Shelley Luce: The our environmental coalition knew that we could we could hold ourselves to going forward so we knew.

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Shelley Luce: Once and as your past that we would all continue to be involved in its implementation in various ways, and we knew that this would be written into the measure and that it's something that's been promised to the voters and so.

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Shelley Luce: I was really that was key to us that that this would be something that we could you could use as an accountability measure for how the money is getting spent, I think that was really critical for all of us to be able to stand strongly behind the issue.

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Shelley Luce: And then the The other thing i'd like to say is kind of on the overall structure of the measure.

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Shelley Luce: I didn't know, none of us knew at first and for some time how this was going to be structured unless he's more the expert in this but, from my perspective.

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Shelley Luce: We know that a fee is from attacks different from something else, and I do recall a lot of very animated discussions about you know whether some people said that should be a sales tax will be more fair, this should be.

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Shelley Luce: A fee that's the then we don't need three quarters or sorry, two thirds vote, whatever it might be, I felt really good when the county decided to go forward with a property tax, a parcel tax that is based on the percent permeability of the property, because for me that is such a good close.

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Shelley Luce: it's really trying to tackle the root of the problem, it encourages large property owners to become more permeable.

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Shelley Luce: Even small property owners to but, really, I think that the bigger property owners, and so I that really helped me and some of the other environmental groups to really throw our weight behind it, because it felt.

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Shelley Luce: Fair it felt like the people or the properties, I should say that caused the most polluted runoff are going to contribute the most toward its cleanup, and that is part of the equity.

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Shelley Luce: equation it's not perfect it's definitely not perfect.

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Shelley Luce: But to us it felt more equitable and we also supported the inclusion of some exemptions low income Homeowners, for example, it's low income.

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Shelley Luce: I think senior Homeowners or something there are some some exemptions in there that were also really important to ensure that people didn't suffer as a result of this economically too much hardship so that's really what I wanted to talk about.

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Shelley Luce: That that I think adds to what Leslie presented and then i'm happy to have more discussions with the group.

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Larry Goldzband: jack do you want to.

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Larry Goldzband: ask questions.

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Larry Goldzband: You do.

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Larry Goldzband: zach you're muted.

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Peggy Atwell, Host: yeah we have three cats.

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Zachary Wasserman: I see Michael Montgomery with a hand up and then mark northcross Kim mcgrath and rich cozy.

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Larry Goldzband: And when you when you introduce yourselves when you when you ask a question.

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Michael Montgomery: yeah hi Thank you zach this Mike Montgomery i'm the executive officer for the San Francisco Bay waterboard and this great presentation, thank you i've heard.

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Michael Montgomery: A fair amount anecdotally about the measure, but I haven't really been walked through it before I guess one of my questions is.

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Michael Montgomery: You alluded to the parcel tax being somehow calibrated to to to the parcels permeability or is it size or permeability that's because, obviously, like tax records aren't going to show permeability so how did, how did that come into play.

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Leslie Johnson: It what it's it's actually everybody gets their own tax bill is based on square feet of permeability and that's determined by.

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Leslie Johnson: Sophisticated aerial photos basically it's lighter and they are actually able to look and see you know how much permian impervious surface.

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Leslie Johnson: Is on each personal now it's it's imperfect, you know if there's a big tree that covers part of it, it won't appear impervious but people can challenge their taxes, if they think that they're unfair.

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Leslie Johnson: To actually some some fairly large landowners did come in and recalculate or.

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Leslie Johnson: appeal there's and there were some calculations and phrases the railroads were all of their gravel.

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Leslie Johnson: beds were your show up as impervious but really they are permeable, though, but it was yeah was square foot of impervious initially said, having that really tight nexus it's hard to argue that it's not fair, if you have.

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Leslie Johnson: That much area where you're getting run off and you're contributing that much to the problem so that was it.

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Michael Montgomery: yeah go ahead, sorry go ahead.

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Leslie Johnson: I was just gonna say I think when I talked before about the three kind of layers layers of audiences, I think that was very important for the stakeholders to be able to show them that that was it was fair I don't think the voters.

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Leslie Johnson: Okay yeah.

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Michael Montgomery: And just one more question in terms of themes, you know what How would you say you know the the the messaging was allocated.

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Michael Montgomery: Visa V water quality versus water supply was was flood protection at all part of the theme themes that were put out there, or was it mostly just about water quality, supply and water quality.

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Leslie Johnson: um we we calibrated our messaging to what our research told us.

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Leslie Johnson: Is there like what is the most effective way to communicate about these issues and what resonates the most with people.

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Leslie Johnson: So I would say that we were very heavy on water quality, water supply is is a good thing, but it wasn't at that point, it wasn't a drought so wasn't as top of mind, as they would have been in 2016.

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Leslie Johnson: And people don't think it floods in La.

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Michael Montgomery: Right now.

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Shelley Luce: Even though I would.

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Leslie Johnson: Oh i'm sorry shelley.

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Shelley Luce: I would add to that, though, that there was a strong emphasis on Community benefit, I think, drought was definitely top of mind for a lot of people at that time.

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Shelley Luce: But there was a lot of discussion and in our forums where we were reaching out to educate voters and in our online materials and made videos and things like that we focused a lot on Community benefits multi benefit projects that would bring greening.

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Shelley Luce: And yeah We talked a little bit about flooding, but I agree with Leslie that wasn't the biggest concern for most voters that we talked to.

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Michael Montgomery: Great and then one last was the water quality context more in terms of.

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Michael Montgomery: beach water quality and REC uses or was it.

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Leslie Johnson: It was surface water quality.

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Leslie Johnson: So it was rivers, lakes streams ocean.

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Michael Montgomery: Okay, great Thank you so much.

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Leslie Johnson: and actually just one thing on what shelly said about the tangible Community benefits.

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Leslie Johnson: That gets into those themes it's like the war was dirty water needs to get cleaned up right that's your problem solution statement.

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Leslie Johnson: Your benefits or, if you want tangible benefits it's not going to be, you know, a subterranean infiltration base, you know that's not most of what storm water does you can't see.

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Leslie Johnson: The value, but if you can see something like the projects, I showed you on that slide i'll get it right oh that's gonna make my neighborhood at night.

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Leslie Johnson: Right well as you're that kind of parallel being.

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Michael Montgomery: Right and so just sorry don't dominate, but this is such a fascinating topic for me.

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Michael Montgomery: Is la de la waterboard contributing in in in some ways, on the messaging or the theme.

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Leslie Johnson: theme shape they did, and I could see shelley's reaching is leaning forward also no, it was me this was what was so exciting, I mean the.

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Leslie Johnson: Nobody was in compliance with virtually nobody's in compliance with your permits and.

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Leslie Johnson: One of the issues that the Board has they said we don't even see trying to get money to do what you're committed to.

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Leslie Johnson: So part of it was okay everybody's pulling together to try to find the money we actually had board members saying publicly that if this past they would back off a little on on on.

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Leslie Johnson: Well, on not so much on deadlines that's a whole other conversation, but just in on enforcement it's like okay now you have some money now show me you're going to make progress, I mean it's really great I mean I was really surprised.

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Shelley Luce: That, I think the I think that hammer was extremely.

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Shelley Luce: Important and I give it huge credit for bringing the 89 cities or whatever it is that we needed to support this to bring their support that and it was really important that the measure be crafted to provide the correct amount of return funding to that to those cities think it's 40%.

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Zachary Wasserman: mark.

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Mark Northcross: Thank you zach Marco is cross I mean this will bond business and I got two questions one technical one broad at first, I just want to compliment you.

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Mark Northcross: For a combination of brilliance and incredibly hard work and coming up with something that really is stellar and a really great example for the whole state of California, so thank you congratulations.

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Mark Northcross: Now, first a technical question coming out of the media bumpers has done a lot of ballot measures over my career.

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Mark Northcross: For example, when you do measure, a double a or a general obligation bond for a school district had you know the voter knows exactly what their taxes, like measured double a in the Bay area was $12 a parcel.

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Mark Northcross: When you're doing a special tax again on the fair share side, I totally agree a great way of doing it on impermeable square footage as a voter if I owned a parcel How would I find out before I voted, how much my tax was.

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Leslie Johnson: There was a or there is a website, and it was actually listed in the ballot language you want to see your tax go check it out also most of the coverage on it, including our.

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Leslie Johnson: Communications in fact sheets gave some averages, you know it says, this will average to be about $83 a year for the average.

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Leslie Johnson: So there were a couple of ways that was communicated but you could get real, specific you go look at your put in your address, and find out your tab.

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Mark Northcross: that's great yeah i've seen websites sometimes break down like then on ballot measures but sounds like this website work so that's great OK, now the High Level question.

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Mark Northcross: Again, going back to public finance in California, you have this notion of how you deal with social equity, on a bond as you're on a tax measure.

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Mark Northcross: And certainly at local and regional government, there is no socially acceptable exact you look the taxes that are sales tax ad valorem or in this case beautifully fair share.

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Mark Northcross: special tax by parcel you can you'll have people come to the podium as i'm sure you know, saying this is a regressive you know sales tax in.

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Mark Northcross: The poor people, the disadvantaged communities are going to pay a higher share their disposable income on any of these types of taxes than the rich people and there's really is no argument against that.

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Mark Northcross: And it sounds like the way you dealt with, it was not on the exam action side, it was on the way the money was spent and make sure that the the allocation of the proceeds of the tax.

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Mark Northcross: went to disadvantaged communities went to where it was really needed, and so the question that arises, and then you already know the answer apparently at work, but.

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Mark Northcross: What type of feedback, did you get from community leaders and disadvantaged communities on the impermeable square footage tax, you know being is, I would argue.

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Mark Northcross: it's not progressive and maybe arguably regressive and and just the question apparently already have the answer to it sounds like.

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Mark Northcross: Spreading it the expenditures on a socially acceptable basis word so that question make sense if you can address it.

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Leslie Johnson: There i'll take a stab at it and then shelley you should because you worked a lot with the environmental justice community we actually dealt with the equity issue a few ways I mean one, you know as you mentioned, it is we did try to make the on the exemption side.

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Leslie Johnson: Make make the nexus really clear and we also have built into it, you can a i'm trying to.

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Warner Chabot -SFEI: Remember what we called it.

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Leslie Johnson: or tax relief opportunities, so you can, if you can show that you are below a certain income level, you can get relief.

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Leslie Johnson: From that it's not exemption per se, but you can get some sort of sliding scale as shelley mentioned, there is a an exemption for low income seniors in in the measure built in.

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Leslie Johnson: And there is not only is there 110% return to low income communities, there are also programs within which a priority is is written into the is codified for.

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Leslie Johnson: focus on are prioritizing communities and the education efforts and engagement efforts and technical assistance to communities is a lot of that is also focused.

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Leslie Johnson: On those lower, and so, and I think that might be some other provisions built in as well.

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Leslie Johnson: But it's and and then importantly, you know as Kelly mentioned a lot of these groups are staying involved in implementation.

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Leslie Johnson: So in fact shelly is on the regional oversight committee, as are several the other interest groups that help develop the measure and they're keeping people's feet, to the fire and the electives care too so it's I think it's kind of a critical mass of of interest and intent.

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Shelley Luce: I think I agree with all of that, and I just want to add that it was.

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Shelley Luce: it's also that it's about water, so people at all income levels and in all neighborhoods want to vote for clean water, at least in Los Angeles, and I think in many areas, including the bay area as well i've seen it.

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Shelley Luce: So it was a combination of that and the really strong emphasis on the the return to disadvantaged communities, the hundred and 10% and the commitment to.

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Shelley Luce: The multi benefit projects which has been targeting I can use it in this crowd but you know in other crowds were talking about we actually talked about parks and green ways is safe walk to school and that kind of thing, and I think that helped a lot.

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Zachary Wasserman: I need I need to ask everybody.

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Zachary Wasserman: to sort of tighten up your both questions and answers, because we need some time for our next two items, this is very helpful and very important Jim.

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Jim McGrath: Thanks chuck first of all I want to say thank you both for the effort to to made that and the quality of the presentation.

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Jim McGrath: I ran as a board member trying to figure out how to clean up water, I decided, I had to get involved in in.

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Jim McGrath: In politics, and I ran two successful campaigns in Berkeley and we kind of stumbled into every one of your different things, I have two questions, but I want to reinforce the equity messaging.

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Jim McGrath: When when they Council asked that.

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Jim McGrath: agreed to put $100 million bond for infrastructure on the ballot, we went back to them and we demanded that they pass a resolution about how it would be allocated with equity in mind.

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Jim McGrath: And when we went to the San Francisco Chronicle and ask them for their endorsement they said well how do we know it's not just going to go to the hills and we handed in the resolution, and that was directly responsible for the their endorsement, so you know.

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Jim McGrath: awesome so um I have two questions for you run a campaign and then allocating is very, very difficult, so I want to know what was your budget for the campaign.

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Jim McGrath: And how did you actually run it to get the different groups of people decide on what the message is where where the media is where I mean I ran my campaigns on $24,000 I was really impressed with what you guys have been.

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Leslie Johnson: So we didn't we so the most of the money was spent on public education and was spent by the county.

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Leslie Johnson: It was which they can do they can do, education, the campaign, the political campaign, I think, raise a little less than maybe a little bit more than a million dollars so really the lion's share of what people saw and heard was public education from the county.

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Leslie Johnson: Over well yeah so we spent a little over a million dollars on that overall effort, which included outreach and some groundwork also.

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Leslie Johnson: And then they can be shelly can speak more to this in terms of advertising mail and TV the campaign did not have the campaign to support saying yes on w which had to be separate from the political from them public education.

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Leslie Johnson: didn't have a lot of money, but it had the coalition so shall you want to say a little bit how how you got the ground game going.

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Shelley Luce: yeah we are awesome at shoestring budgets, so we.

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Shelley Luce: stayed within a really small budget we did videos on YouTube we bought time we are we paid, you know we did about paid advertising, I should say.

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Shelley Luce: slots on YouTube and Facebook and a few other places where we know we have a big REACH and same similar with some of our.

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Shelley Luce: counterparts in the environmental world and we did a lot of one on one we did coffee house meetups.

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Shelley Luce: And we reached out to every stakeholder in our realm kind of so that my board members are hosting things and I had volunteers, putting on.

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Shelley Luce: yoga on the beach, which was a benefit for good measure w and got people to sign on and get people educated, so there was a huge grassroots effort my favorite thing was a video that we produced for yes on measure w.

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Shelley Luce: Where we unrolled rolls of sod on a white concrete bank of the La river and spelled out yes on w and it was called.

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Shelley Luce: Green la or something like that, and so the The message was greening la and that we can do it, and this is the beginning of it, of course, we don't really like to put sod anywhere but that's a separate issue.

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Shelley Luce: It worked well for this, so it was a real grassroots really creative effort and if anyone's thinking of doing it, I can refer you to the people who helped us with those efforts, or even just sit down and and throw out ideas, because it's one of the things that I love about the campaign.

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Zachary Wasserman: Thank you, Richard and then Warner oh and Bob.

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Richard Schorske: I original thirsty eggs and executive director does end alliance really appreciate the effort and the success congratulations.

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Richard Schorske: I also was curious about the public education costs and the cost of pulling if you could break those out a little bit as to the value or.

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Richard Schorske: What it would have cost the county to do this if it had been done independently something like that, just to give us an order of magnitude of that investment and then polling if you can pull that out just to get give us a sense of how how costly the polling was.

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I.

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Leslie Johnson: need to get back to you on specific pull outs, but the the polling is kind of hard to do, because the polling we did back in 2009 to 2012 was foundational and then we did more from 2016 to 2018 so it was.

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Leslie Johnson: For the for the actual what turned out to be measured w effort, I think we spent about $300,000 in research between focus groups and testing or adwords advertising and then doing a series of public opinion.

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Leslie Johnson: And they wanted to do several I mean we tested language we tested these ability and willingness to pay, and then we did a couple of tests.

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Leslie Johnson: On viability before the supervisors voted to put it on the ballot, because each time we tested, depending on what was going on in the rest of the world was it raining was it for.

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Leslie Johnson: You what else is going on the numbers would change and so getting right up as close as you can to win the supervisors voted to put it on we wanted to test right them.

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Leslie Johnson: To see Okay, is this.

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Leslie Johnson: Do we think we're good to go, because nobody wants to do it if they didn't.

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Richard Schorske: Have.

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Leslie Johnson: The budget if you want, we can we can provide learning with the budget.

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Richard Schorske: Yes, please that'd be awesome yeah Richard.

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Richard Schorske: super quick one to just it wasn't widely known that the energy right, I heard that some of the presentation somewhere, there was $83 a year per average partial is that was that average residential partial or is that.

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Leslie Johnson: an actual plus average single family residence.

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Richard Schorske: yeah.

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Leslie Johnson: most widely known.

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Leslie Johnson: It was widely it was advertised, it was all of the papers picks it up yeah.

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Leslie Johnson: It was widely known yeah.

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Richard Schorske: i'm sorry go ahead.

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Leslie Johnson: Oh no it's i'm getting I would go too much in the weeds please.

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Richard Schorske: Continue Okay, then was the abstruse snus, relatively speaking of the of the measure in terms of the programmable surfaces and so forth did that do you think that could have helped you.

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Richard Schorske: In terms of the way the bell language read like well I don't even know what this is or maybe this doesn't apply to me, you know could that have been a help.

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Leslie Johnson: It um it didn't seem to read when we tested it I don't.

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Leslie Johnson: we're actually everyone was afraid, it would hurt us because people would say oh I don't know what that means I don't know if I want to pay for it, if I don't know what it means.

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Leslie Johnson: But really what what people were focused on was the what's it going to do what is it going to pay for and then How much is it.

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Leslie Johnson: I do think that one of the things that helped us was that two and a half cents per square foot is sounds real different than 83 cents or $83 per parcel.

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Leslie Johnson: As I said, I don't know that we couldn't have wanted it easy dollars personal I mean our testing showed that we could.

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Leslie Johnson: But because we went we couldn't do it that way, because the the law, the laws that govern the title In summary, for our ballot measure at 75 words.

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Leslie Johnson: You have to be specific about what it's going to be so you say everybody has a different tax rate and hear what they are for this 2.1 million parcels you can't do that and 75 words.

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Leslie Johnson: So you can say it and you can't say average so we had to get it down to the.

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Leslie Johnson: square foot, which was the methodology.

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For.

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Warner Chabot -SFEI: The brief, I think one this presentation officer roadmap for the bay area's biggest climate change challenge, namely, how are we going to finance the Multi billion to.

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Warner Chabot -SFEI: infrastructure improvements that are going to be needed in this nine county region for climate adaptation, I want to make two quick suggestions one.

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Warner Chabot -SFEI: that the three regional entities on this call that I see BC DC bark and the regional Board should consider trying to finance a White Paper that goes into a little more detail.

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Warner Chabot -SFEI: On trying to extract a ton more information from the success of La and how it applies to the bay area there's a lot of lessons learned a lot of translation needed.

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Warner Chabot -SFEI: To the people that are on this call, probably reflect the beginning of a cross section of players.

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Warner Chabot -SFEI: that's necessary to organize this type of an effort, and I think this presentation that was done today needs to be repeated, to a much larger audience of community leaders and players and I strongly urge.

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Warner Chabot -SFEI: The the regional entities on this call to help organize a couple of future presentations like so that a much larger audience can see how.

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Warner Chabot -SFEI: la which is right, frankly, almost 10 years ahead of us on this.

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Warner Chabot -SFEI: pulled off such an amazing thing, whereas we pat ourselves on the back by raising measure double a there was $12 per parcel they did something that was $83 per parcel in perpetuity.

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Warner Chabot -SFEI: We need that and it's going to require a concerted effort if we send even any chance of putting something on the 2022 or even 2024 ballot that that.

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Warner Chabot -SFEI: In the lead times as necessary so there's not much time to wait before really taking an aggressive approach if we're going to try to begin to create a foundation for raising the funds that are necessary to do the type of infrastructure needs that the bay area has.

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Thank you wonder bar here.

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Bob Spencer: Okay.

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Bob Spencer: Thanks zach a quick question.

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Bob Spencer: what's if they're ready and, if so, what is the nexus to climate adaptation in your measure.

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Leslie Johnson: Well i'll go ahead shelley i'm talking too much.

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Shelley Luce: We really focused on greening we really focused on the lack of tree cover vegetation specially in in the most disadvantaged communities and how the requirements for multi benefit and the requirements for community.

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Shelley Luce: benefit that are beyond just water quality and water supply would lead to that type of climate resiliency which is really the big the.

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Shelley Luce: me heat and countering the effects of intense heat are is one of the biggest issues for residents of La county we also have fire, we also have water supply.

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Shelley Luce: And so we focused in our outreach on the greening and then secondarily on the water supply and it's really meaningful to people when you tell them how many billions of gallons of water.

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Shelley Luce: flow through the La river and by owner creek every time every year if you add up our rainstorms in a year and how much of that we could capture to us when we need it, I think that's a really powerful thing certainly we relied on that as part of our education.

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Leslie Johnson: I would add, I would add that you have big impetus for this was water supply reliability.

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Leslie Johnson: And you tell me at the end of the drought it's it's depending on where you are in La county more than 80% of their water comes from outside the region, either from the delta from the Colorado river or mono bathroom mono basin.

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Leslie Johnson: They started people started getting nervous, they were not going to have water that they were under mandates to you can only water your lawn you know, two days.

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Leslie Johnson: A week or you need to tear it out on the so trying to increase local water supply reliability was a big deal and again that was more for the electives and the stakeholders, but it's a it's a really big presenting issue they're increasingly important supply is not reliable yeah.

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Bob Spencer: Great.

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Zachary Wasserman: Thanks very much thank you, Paul.

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Zachary Wasserman: And then allison and then we're moving to the next time.

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Paul Rosenstiel: Just very quickly I just think that the difference between the $12 that we were able to get with measure double a up here in the $83 that you were able to get.

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Paul Rosenstiel: is a world of difference so seven times difference and what we really need to do is understand.

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Paul Rosenstiel: How it was that you were able to get 83 because, when we were doing double a you know all the focus groups and polling and and and political considerations was $12 was the limit so.

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Paul Rosenstiel: I think that's an issue for us to to address and have a discussion about we can't do it right now, but I think it's an important discussion.

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Leslie Johnson: I just quickly say our polling showed, we could have gotten up to 120 but the elected didn't want to go over 100.

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Leslie Johnson: They just didn't like the optics of it, so we ended up at around 83 we could have gone higher, we could have gone to four or five cents a square foot, rather than two and a half, I mean some of her research.

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Zachary Wasserman: allison.

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Allison Brooks: yeah I guess i'm really interested in I know it's still early so you just got it, you know passed in 2018 but has it incentivize and I asked us in the chat, but I just want to.

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Allison Brooks: property owner shifting like or is it coupled with programs to actually see a shift in property owners from permeable surf from impermeable to permeable surfaces, especially some of the big.

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Allison Brooks: Commercial properties I would imagine or some of those that it doesn't seem a high enough to actually incentivize behavior change, so I don't know if that's maybe that's part of your educational programs.

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Shelley Luce: I would say that I agree with you that may it's probably not high enough to incentivize edgy or behavioral change on the single family parcels, but if you think of so many.

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Shelley Luce: parcels commercial parcels every big grocery store every box store, I do think or hope it's high enough to incentivize change there, but I think Leslie might have.

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Shelley Luce: More info on that.

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Leslie Johnson: We do have interest from large landowners and in fact it was really important to put in that credit program and there's even a credit trading program so some of the large land owners are looking at.

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Leslie Johnson: You doing impermeable projects on on their their property.

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Leslie Johnson: And then having other.

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Leslie Johnson: Other landowners help pay for it to get out of their tax obligations how.

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Leslie Johnson: Could you get a lot of it.

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Allison Brooks: What How much are they paying big commercial.

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Leslie Johnson: comes on it's again a square foot impervious so okay highly variable and as those who are already good actors have much smaller tax bills.

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Larry Goldzband: So Leslie did you also include public.

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Larry Goldzband: Public Sector property owners in the tax.

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Leslie Johnson: know and that's that's an important point, so we had at first looked at property related fee under proposition to 18.

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Leslie Johnson: For property or later fee you can't exempt anybody you can't exempt government you can't exempt schools you can't exempt nonprofits the opposition of schools, frankly, is probably the biggest thing that sunk the first effort.

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Leslie Johnson: And, and so it's so that's you know, there are so many of the funding sources are limited, like your bonds are just for capital right and then, and then the fees could only be used really narrowly for water quality, so we liked the tax because it was really flexible.

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Leslie Johnson: And we could do key exemptions which included nonprofits religious institutions government entities that a few others.

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Zachary Wasserman: So I want to thank both of you very, very much for this information has been very helpful in the end, in many ways inspiring.

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Zachary Wasserman: I just one comment, I will make.

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Zachary Wasserman: In the chat room there was a point made I think Spencer that one of the benefits, you had is you were spread out very broadly geographically, whereas our measure, a was really focused along the day, the other is you figured out how to effectively use the fear factor.

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Zachary Wasserman: And in terms of water, sustainability and in a we did not have a fear factor, other than overall climate change, which was not the major movie.

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Zachary Wasserman: So I think we need to play with that um I am sure a number of us are going to be talking to you more in the future, so thank you again.

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Leslie Johnson: Have happy to come back or talk to you again.

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Shelley Luce: Yes, likewise, and thank you very much for having us today.

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Zachary Wasserman: Thank you.

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Larry Goldzband: Any candidate.

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Zachary Wasserman: That brings us to item for which is a.

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Zachary Wasserman: graph action recommendation regarding they adapt I assume this is JESSICA.

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Zachary Wasserman: Or is it Dana.

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Fain, Jessica@BCDC: Dana.

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Larry Goldzband: So as.

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Larry Goldzband: As Dana makes your presentation, I want you to keep one eye on what dana's doing and one eye on what we just heard, and we deliberately put data behind or after what you just heard.

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Larry Goldzband: Danger you're muted.

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Brechwald, Dana@BCDC: All right, thank you yeah Larry I was going to say the exact same thing I was thinking of this quite a bit.

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Brechwald, Dana@BCDC: During the previous presentation so i'm going to share with you a little bit about our beta, which is our bcc latest.

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Brechwald, Dana@BCDC: sea level rise at a patient initiative, many of you on the call are already familiar with it they'll give a quick overview for those who aren't.

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Brechwald, Dana@BCDC: And then, how it ties into this funding and financing White Paper that we've been working on for the past year or so so Nick is in charge of slides so next slide please.

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Brechwald, Dana@BCDC: So they adapt is really a response to Okay, we know we have this problem with sea level rise, and we need to come together.

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Brechwald, Dana@BCDC: In order to decide what to do to adapt to it and, but how do we, how do we herd the cats, how do we get everybody pointing in the same direction.

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Brechwald, Dana@BCDC: So the purpose of a adopters to develop an adopter regional consensus driven strategy that lays out the actions necessary to adapt the bay area to rising sea level to protect people and the natural and built environment.

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Brechwald, Dana@BCDC: And on the next slide shows the three components of Bay adapt the first one we convened our leadership advisory group to help us develop a set of guiding principles that are really.

442
01:09:14.730 --> 01:09:24.120
Brechwald, Dana@BCDC: articulating our shared values and our shared beliefs as a region on how we should adapt to sea level rise and we finalize those in 2020.

443
01:09:25.200 --> 01:09:39.510
Brechwald, Dana@BCDC: Step two is to develop a joint platform, this is 10 to 15 actions that we think could be initiated through Bay adapt that involve a wide variety of players and implemented by wide variety of players in the region.

444
01:09:39.870 --> 01:09:48.270
Brechwald, Dana@BCDC: That really get us all moving in the same direction and give us a roadmap for where we should be going in terms of adaptation over the next 10 to 15 years.

445
01:09:48.930 --> 01:09:57.780
Brechwald, Dana@BCDC: And we're in the midst of that process right now we have a first draft that we developed in fall of last year we're now going through a series of.

446
01:09:58.080 --> 01:10:03.210
Brechwald, Dana@BCDC: Focus groups and presentations to help share and get feedback on these actions.

447
01:10:03.630 --> 01:10:14.340
Brechwald, Dana@BCDC: And then Lastly, and most importantly we're going to be asking our leadership advisory group to adopt the joint platform, this is really everybody coming to act and implement these actions together.

448
01:10:14.700 --> 01:10:20.010
Brechwald, Dana@BCDC: This is not something that bcc can or should do on our own we're really just helping to facilitate.

449
01:10:21.240 --> 01:10:27.780
Brechwald, Dana@BCDC: Creating a sense of community around this and identifying the players who are really critical, so our next slide.

450
01:10:28.980 --> 01:10:37.320
Brechwald, Dana@BCDC: This is just an overview, we have 15 draft actions, right now, this is how they are currently organized, we have two actions that are focused on.

451
01:10:37.590 --> 01:10:46.860
Brechwald, Dana@BCDC: Establishing a region wide vision and sort of what we're calling a consistency framework which is somebody described it as the bumper rails for what.

452
01:10:47.280 --> 01:10:48.300
Zachary Wasserman: The regional and.

453
01:10:48.600 --> 01:10:57.450
Brechwald, Dana@BCDC: Local jurisdictions should be doing in terms of adaptation, so this lays out best practices guidelines, you know how we think people should be moving.

454
01:10:58.260 --> 01:11:07.110
Brechwald, Dana@BCDC: We have two actions that are focused on environmental justice, these are really emphasizing how we get more Community based organizations and Community members at the table.

455
01:11:07.470 --> 01:11:17.310
Brechwald, Dana@BCDC: And how we have sort of mutual education and sharing both us educating the public, as well as US learning from the public as to what their needs are.

456
01:11:18.060 --> 01:11:26.370
Brechwald, Dana@BCDC: And the bulk of the actions are focused on local and regional alignment, so this really involves providing incentives to make sure that local planning.

457
01:11:26.790 --> 01:11:35.910
Brechwald, Dana@BCDC: aligns with our regional vision around sea level rise, there are also actions here at that address how we can look at policy and permitting.

458
01:11:36.870 --> 01:11:43.560
Brechwald, Dana@BCDC: And how we get those all sorts moving in the same direction and then this is the, this is actually i'm going to be talking about.

459
01:11:44.310 --> 01:11:52.680
Brechwald, Dana@BCDC: Next, that you're probably most interested in, we have an action on regional funding plan and then, an action that pulls together a group of.

460
01:11:53.220 --> 01:11:58.860
Brechwald, Dana@BCDC: stakeholders to ensure that our legislative approach is coordinated around this topic area.

461
01:11:59.550 --> 01:12:09.060
Brechwald, Dana@BCDC: And then we have actions on how we provide technical assistance and ensure that data and the science that everybody is using is aligned and accessible.

462
01:12:09.630 --> 01:12:22.590
Brechwald, Dana@BCDC: And then we have two actions on how we coordinate and facilitate the implementation of large scale landscape projects so i'm going to dive in next to our regional funding plan action.

463
01:12:23.550 --> 01:12:31.830
Brechwald, Dana@BCDC: And this is really the way that we would lay out how we acquire and distribute money for adaptation in the region.

464
01:12:32.700 --> 01:12:45.420
Brechwald, Dana@BCDC: This could give us a goal through commonly accepted estimates of sea level rise costs and benefits, we could work on a number that we all sort of agree that we need to to reach.

465
01:12:45.870 --> 01:12:52.890
Brechwald, Dana@BCDC: And then laying out all of our options for how we generate revenue, including something like a region region wide measure.

466
01:12:53.340 --> 01:13:01.980
Brechwald, Dana@BCDC: And how that money should be prioritized so you know, do we help lower lower capacity lower income communities first.

467
01:13:02.640 --> 01:13:09.810
Brechwald, Dana@BCDC: Or what are what are our criteria for deciding where that money needs to go, so this would really result in a roadmap.

468
01:13:10.530 --> 01:13:17.070
Brechwald, Dana@BCDC: That would help us to come up with a comprehensive plan about where and how we're going to pay for adaptation.

469
01:13:17.610 --> 01:13:24.270
Brechwald, Dana@BCDC: How we need to fill in the gaps around financing tools as well, and then, how do we.

470
01:13:24.870 --> 01:13:30.840
Brechwald, Dana@BCDC: establish a mechanism for evaluating and distributing funding for local and regional adaptation projects.

471
01:13:31.290 --> 01:13:39.540
Brechwald, Dana@BCDC: And then next slide just goes over how the White Paper that next going to talk about next helps to advance this regional funding plan.

472
01:13:40.290 --> 01:13:45.960
Brechwald, Dana@BCDC: So the the way that we have sort of adjusted the fund the White Paper to provide.

473
01:13:46.920 --> 01:13:57.810
Brechwald, Dana@BCDC: A foundation for this action is by providing sort of an assessment of the magnitude of our regional adaptation costs, we still have a long way to go to agree upon a single number.

474
01:13:58.500 --> 01:14:05.880
Brechwald, Dana@BCDC: But we're looking at what what's out there, right now, laying out some potential sources, an estimated magnitude of funding sources.

475
01:14:06.450 --> 01:14:21.630
Brechwald, Dana@BCDC: sketching out the magnitude of the gap to be filled, what we still need and then some initial thinking on potential funding sources so keep this in mind, as Nick goes over the White Paper next.

476
01:14:22.530 --> 01:14:30.690
Brechwald, Dana@BCDC: And then, how we can build upon the work that's been being done in the White Paper to help advance this adaptation regional adaptation funding plan.

477
01:14:32.310 --> 01:14:42.690
Nick Sander, BCDC: Thanks Dana so i'm Nick i'm here also with Sam who is on the team who helped write this White Paper, most of you have heard of this once or twice and lead the last year.

478
01:14:43.170 --> 01:14:59.550
Nick Sander, BCDC: And we're happy to say we're back with a draft and we're ready to have reviewers and we're hoping that some of you will sign up to review in the chat or send us an email i'll put it at the end, because I think you know today's talks really all tie in together, there was thought in that.

479
01:15:01.020 --> 01:15:07.800
Nick Sander, BCDC: And it fits in with leslie's points number four and five, where she said, you know, on the way to a measure you also need.

480
01:15:08.580 --> 01:15:21.840
Nick Sander, BCDC: The proof of concept and the research based number five was research based that's really been focusing on and get this foundation down in order to slowly move and transform this White Paper to be the basis for this regional funding plan.

481
01:15:23.340 --> 01:15:27.570
Nick Sander, BCDC: The draft title right now is bridging the sea level rise gap funding adaptation in the Bay area.

482
01:15:29.280 --> 01:15:33.450
Nick Sander, BCDC: And to give you guys a quick recap For those of you have heard of before.

483
01:15:34.260 --> 01:15:41.940
Nick Sander, BCDC: This is really what we're trying to answer in this paper we're trying to demystify the cost and really put some dollar tag values and a lot of these questions.

484
01:15:42.450 --> 01:15:48.570
Nick Sander, BCDC: So one is how much to see the rise cost if we do nothing, how does it compare to other natural disasters for context.

485
01:15:49.290 --> 01:15:57.300
Nick Sander, BCDC: Second, how much does the region as a whole, so need to adapt here we go into different sources from Berkeley we've also looked at MTC his research.

486
01:15:58.050 --> 01:16:04.800
Nick Sander, BCDC: And third, how much has been available in the Bay area on public funding on the local, regional state and federal level.

487
01:16:05.370 --> 01:16:17.610
Nick Sander, BCDC: And here rachel's on the call actually that did this research MTC we looked at their values that they generated and we did our own analysis with the state controllers office is data and with the help of Bob Spencer and mark northcross.

488
01:16:18.810 --> 01:16:23.310
Nick Sander, BCDC: We we did a kind of spitball calculation of how much can be expected.

489
01:16:24.660 --> 01:16:31.740
Nick Sander, BCDC: with different percentages on an annual basis and we'd love to hear your thoughts on that as well on that range because that's obviously.

490
01:16:33.360 --> 01:16:40.770
Nick Sander, BCDC: highly dependent on a lot of assumptions, but we use all of these sources together, and you know the the usgs has a lot of data on the.

491
01:16:41.670 --> 01:16:51.630
Nick Sander, BCDC: Estimated parcel damages and we calculate an estimated funding gap just start getting the conversation focused on how much are we actually talking about I think this ties in Tulsa what.

492
01:16:52.290 --> 01:16:59.670
Nick Sander, BCDC: Leslie was describing that you really need to show you know how much money do we need to raise and where is that money then going to go I think that's what we're trying to start.

493
01:17:00.810 --> 01:17:06.960
Nick Sander, BCDC: And i'll throw up the table of context the contents, this is what you can expect in the paper if you're.

494
01:17:09.060 --> 01:17:09.750
Nick Sander, BCDC: reviewing it.

495
01:17:10.860 --> 01:17:16.680
Nick Sander, BCDC: These are basically the four questions from number 234 and five are the questions I just discussed before.

496
01:17:17.550 --> 01:17:31.410
Nick Sander, BCDC: And we just love to hear your thoughts and how to transform this into the beginning of the regional funding plan and what are the strengths of the paper, where the weaknesses, where do you have additional sources that we should include and how to move this forward.

497
01:17:32.820 --> 01:17:45.270
Nick Sander, BCDC: So we don't want to swap you with any more of the content will you'll have all the time to read that draft we'd love for you to sign up either throw it in the chat or reach out to any of us here on the email.

498
01:17:47.940 --> 01:17:48.600
Larry Goldzband: You already have.

499
01:17:48.960 --> 01:17:51.570
Larry Goldzband: We already have three volunteers and as we like to say no.

500
01:17:51.570 --> 01:17:53.040
Nick Sander, BCDC: amazing goes unpunished.

501
01:17:55.020 --> 01:18:00.900
Larry Goldzband: We thank you for that and, certainly, let us know and, certainly, let me know if you'd like to if you'd like to help out.

502
01:18:03.120 --> 01:18:04.920
Nick Sander, BCDC: Great looking forward to it.

503
01:18:06.270 --> 01:18:06.870
you're muted.

504
01:18:10.230 --> 01:18:12.210
Zachary Wasserman: Thank you very much, Nick and data.

505
01:18:12.300 --> 01:18:12.570
yeah.

506
01:18:14.520 --> 01:18:17.940
Zachary Wasserman: and see i'm sorry Peggy do we have any public comment.

507
01:18:19.980 --> 01:18:22.110
Peggy Atwell, Host: No, we don't have anybody with their hands up.

508
01:18:23.400 --> 01:18:34.470
Zachary Wasserman: Okay, and item five I don't think we have time for the full presentation, but JESSICA, or whoever, do we want to make a couple of points.

509
01:18:35.220 --> 01:18:39.270
Fain, Jessica@BCDC: I think that was the presentation we just sort of combined items, four and five so.

510
01:18:39.360 --> 01:18:49.440
Fain, Jessica@BCDC: Okay, we didn't really pause for a minute to ask you know I don't know if we want to spend a few minutes if there was feedback specifically on what Dana first presented on.

511
01:18:49.830 --> 01:18:58.620
Fain, Jessica@BCDC: The action in Bay adapt on a regional funding plan that she mentioned that so very drafty sort of thing right now and i'd love if if folks have any thoughts on.

512
01:18:59.340 --> 01:19:06.780
Fain, Jessica@BCDC: How do we strengthen that proposal Okay, do you want to pull up that slide on what that is again, but if anyone has any thoughts on that we'd love to hear them.

513
01:19:07.710 --> 01:19:09.420
Zachary Wasserman: we've got a hand up from Richard.

514
01:19:10.890 --> 01:19:15.420
Richard Schorske: yeah hi i'm super excited about the work and really appreciate these presentations.

515
01:19:16.470 --> 01:19:20.160
Richard Schorske: Just a question about the nexus between adaptation and mitigation.

516
01:19:21.120 --> 01:19:29.550
Richard Schorske: My Organization has some funding from the California energy Commission to look at climate finance solutions predominantly on the mitigation side.

517
01:19:30.360 --> 01:19:37.770
Richard Schorske: But we're very well aware of the extremely high needs in the adaptation monetarily probably dwarfing even the mitigation side which.

518
01:19:38.250 --> 01:19:50.160
Richard Schorske: is high, as well, and in order not to you know set up kind of Internet and conflict within everybody who's interested in climate solutions broadly and resilience and sustainability solutions.

519
01:19:50.730 --> 01:20:05.460
Richard Schorske: we'd love to just kind of surface this issue right at the outset to say you know it, what what have you thought about this issue, I know that there are much frankly much better organized on the public sector side at least.

520
01:20:07.350 --> 01:20:13.500
Richard Schorske: Working Groups, notably this one around adaptation finance relative to mitigation.

521
01:20:14.040 --> 01:20:25.200
Richard Schorske: which I would I would assess is somewhat less organized, so I just want to get a feeling for what your thoughts are on that and and how we might go forward sort of together in terms of those that are trying to.

522
01:20:26.790 --> 01:20:35.730
Richard Schorske: particularly those that are trying to super accelerate the state goals as you, as you all know, the climate safe California group is looking for you know.

523
01:20:36.180 --> 01:20:55.050
Richard Schorske: net zero in their early 20s 30s kind of thing, whether that's feasible or not, as another conversation but but there's lots and lots of ej and and activist groups they're looking to dramatically accelerate on the mitigation side, and it would be wonderful to was politically.

524
01:20:56.370 --> 01:20:58.620
Richard Schorske: Useful which I mean to.

525
01:20:59.820 --> 01:21:09.720
Richard Schorske: kind of merge the momentum of those two these two efforts around both both mitigation and adaptation so just hope to provoke a look around that.

526
01:21:11.340 --> 01:21:12.090
Zachary Wasserman: forward to it.

527
01:21:16.350 --> 01:21:28.320
Bob Spencer: Sorry yeah what's The next step on Bay adapt the last meeting I was a part of there was some concerns raised by the leadership group on the rollout so just just wondering where you're going with that at this point.

528
01:21:29.520 --> 01:21:38.790
Brechwald, Dana@BCDC: yeah that's a good question we after that leadership advisory group at the end of October, we decided to expand our sort of outreach phase.

529
01:21:39.420 --> 01:21:56.460
Brechwald, Dana@BCDC: So, since then we've been meeting with subcommittee to help refine and sort of consolidate the joint platform we've done a wide number of presentations to a lot of different groups to get some initial feedback and we are also.

530
01:21:57.630 --> 01:22:08.370
Brechwald, Dana@BCDC: In the midst of a number of focus groups so we've been we met last night with a Community group we're meeting with a couple of groups of elected officials were meeting with environmental groups.

531
01:22:09.390 --> 01:22:20.790
Brechwald, Dana@BCDC: youth and education focus group of business and industry focus group so we're sort of getting a lot more feedback and socializing the idea, a lot more.

532
01:22:21.270 --> 01:22:35.610
Brechwald, Dana@BCDC: And we'll develop our second draft of the drink platform, the Spring take it back to our leadership advisory group, and then we will have a public comment period and another public forum this spring before we asked the leadership advisory group to adopt it.

533
01:22:36.120 --> 01:22:39.690
Bob Spencer: Okay, any more role for the working group that some of us were involved in.

534
01:22:41.580 --> 01:22:46.260
Brechwald, Dana@BCDC: The biggest role will be providing public comment, so we.

535
01:22:46.470 --> 01:22:48.240
Brechwald, Dana@BCDC: Have a small group of.

536
01:22:48.300 --> 01:23:03.120
Brechwald, Dana@BCDC: The leads of the leadership of the working groups who are helping us sort of take the next step in refining the drink platform and then we'll make sure that everybody is aware of the ability to comment, we have our public comment face.

537
01:23:03.660 --> 01:23:04.320
Bob Spencer: Great thanks.

538
01:23:04.740 --> 01:23:06.060
Larry Goldzband: And i'll let you get away Bob.

539
01:23:09.960 --> 01:23:11.790
Bob Spencer: Going anywhere wonder.

540
01:23:12.420 --> 01:23:22.200
Warner Chabot -SFEI: I think you answered the question offline, but what is, what is your sort of like your timeline on comments and sort of next step on the paper.

541
01:23:24.360 --> 01:23:30.210
Warner Chabot -SFEI: When when do you hope to get comments from people, and you know sort of like what's your sort of timeline goal.

542
01:23:31.770 --> 01:23:32.640
Warner Chabot -SFEI: You have one yet.

543
01:23:33.720 --> 01:23:34.440
Brechwald, Dana@BCDC: Nick do you want.

544
01:23:35.160 --> 01:23:44.070
Nick Sander, BCDC: So for the paper we're hoping to send that out next week we're finalizing the last internal comments they really want to send you as a working draft in terms of timeline.

545
01:23:44.640 --> 01:24:00.030
Nick Sander, BCDC: And we can send arbitrary timeline right now but it's really we want to link this to the bay adapt process, which is a couple months out still to get to the full funding plan step, so there is time and, obviously, the more time we leave the less people will give comments, but.

546
01:24:01.230 --> 01:24:05.580
Nick Sander, BCDC: we'd love to share the paper with you as soon as possible, just to get your comments the earlier, the better.

547
01:24:06.540 --> 01:24:18.570
Nick Sander, BCDC: Start incorporating some of them and see where we can take the suggestions right, like some of them may be edits to the paper, as is some maybe steps that we identified this is really what we need to focus on in the in the working group.

548
01:24:23.100 --> 01:24:25.620
Zachary Wasserman: I don't see any other hand.

549
01:24:28.140 --> 01:24:29.940
Zachary Wasserman: And we are just about at.

550
01:24:29.940 --> 01:24:30.870
Zachary Wasserman: noon so.

551
01:24:33.060 --> 01:24:38.040
Zachary Wasserman: that's good performance, I thank you all for your participation.

552
01:24:39.180 --> 01:24:51.930
Zachary Wasserman: We will continue to update you on what we are doing and expect to reconvene this group sometime in the spring.

553
01:24:53.670 --> 01:24:55.380
Zachary Wasserman: And with that.

554
01:24:57.480 --> 01:24:58.740
Zachary Wasserman: And the.

555
01:25:02.070 --> 01:25:06.570
Zachary Wasserman: you'll hear me say some of this again for those of you who are attending the Commission meeting but.

556
01:25:08.040 --> 01:25:09.210
Zachary Wasserman: With a.

557
01:25:10.350 --> 01:25:14.520
Zachary Wasserman: Wonderful new beginning for America that started yesterday.

558
01:25:16.170 --> 01:25:22.800
Zachary Wasserman: Including very significantly moving to rejoin the Paris, of course.

559
01:25:24.990 --> 01:25:25.740
Zachary Wasserman: There is hope.

560
01:25:27.390 --> 01:25:29.850
Zachary Wasserman: I thank you all, he will be safe.

561
01:25:32.160 --> 01:25:32.910
Larry Goldzband: Thank you very much.